VITURE Privacy Policy

 

Published Date: November 21, 2025

VITURE Inc. and its global affiliates (collectively, "VITURE", "we", "us", and "our") respect your privacy. Please read the following to learn more about our Privacy Policy ("this Policy"). In this Policy, we describe our practices in collecting, using, disclosing, protecting, retaining, and transferring your personal data. VITURE recognizes the importance of your personal data and is committed to protecting its security and reliability.

We strive to maintain your trust by adhering to the following principles in safeguarding your personal data: accountability, purpose specification, consent-based processing, data minimization, security assurance, individual participation, and transparency. At the same time, VITURE pledges to adopt industry-standard security measures to protect your personal data.

Please read and understand this Policy carefully before using our products or services. If you have any questions, you may contact us at happycustomer@viture.us.

This Policy applies to products and services provided by VITURE. Unless otherwise agreed, the terms used in this Privacy Policy have the same meanings as those in the "VITURE Terms of Service" and other VITURE service agreements.

 

This Policy describes:

  1. How We Collect & Use Your Personal Data
  2. Cookies & Similar Technologies
  3. How We Disclose Personal Data
  4. How We Protect and Retain Your Personal Data
  5. How You Manage Your Personal Data
  6. How We Process Children's Personal Data
  7. Third-Party Providers and Their Services
  8. International Transfers of Your Personal Data
  9. Updates to This Policy
  10. How to Contact Us

 

1. How We Collect & Use Your Personal Data

At VITURE, we believe that you can have great products and great privacy. This means that we strive to collect only the personal data that we need. The personal data VITURE collects depends on how you interact with VITURE.

When you purchase and/or activate a product or device, download a software update, connect to our services, contact us (including by social media), participate in an online survey, or otherwise interact with VITURE, we may collect a variety of information, including:

  • Usage Data. Data regarding your activities on and usage of our products, such as app launch data included in our services, including browsing history, hardware usage and operation history, product interaction, crash data, performance and other diagnostic data, and other usage data.
  • Device Information. Data from which your device could be identified. Such data is collected through the devices you use, including your glasses, neckband, and other devices. Unless permitted by local law or with your consent, this type of data is generally not linked to your personally identifiable data (such as your name), and we do not operate an account system to require you to submit your personally identifiable data for the purpose of associating such data with your device information. The device information we collect includes:
    1. The devices you use and other device characteristics, such as the product serial number (for products purchased by you), user agent, device or product ID (internally assigned ID and not associated with a specific individual device), product name, firmware version, MCU version, and DP version.
    2. Device log information, such as log ID, log date, and type of log.
    3. Information about the network your device is connected to, such as your IP address.
    4. Device operational information, such as operational error messages, operational modes and mode transitions, and device activation.
  • Transaction Information. Data about purchases of VITURE products and services or transactions facilitated by VITURE, including purchases on the VITURE official website, name, address, phone number, and email address.
  • Location Information. Data about your approximate location, including the location of your device (country) and general regional information calculated from your device's IP address.
  • Other Information You Provide to Us. Details such as the content of your communications with VITURE, including interactions with customer support and contacts through social media channels.
  • Information from Third Parties. Where permitted by local laws and with your consent, VITURE may also obtain additional information about you, your device, or your service usage from public or legitimate commercial sources. For example, when you use services provided by third-party partners on VITURE devices, we may collect your device information and partial logs to assist you in authorizing or accessing certain paid features free of charge. You may also refer to the user agreements and privacy policies of these third-party partner services for relevant details.

You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have.

VITURE will only use your personal data based on the applicable lawful basis. In accordance with applicable local laws, VITURE may rely on lawful bases such as your consent, the necessity for the performance or conclusion of a contract with you, the protection of your or others' legitimate interests, compliance with legal obligations, or legitimate business interests to use your personal data for the following purposes:

  • Power Our Services. VITURE collects necessary personal data to support our services. The collected data may be used for product or service improvement, internal purposes such as audit or data analysis, or for troubleshooting and diagnostics. This includes:
    1. Using your device information (such as device model, name, version) and usage data (such as your interactions with the device, including device or app activation and in-app activities) to calculate and analyze user activity metrics, such as active user counts and session length, for product and service improvement.
    2. Using your device information (for example, logs, device or error information) and usage data (such as in-app activities, app launches and closures, in-app operations) to diagnose crashes and performance issues.
  • Process Your Transactions. To process transactions, VITURE may collect and use transaction information, such as your name, address, phone number, and purchase details.
  • Communicate with You. From time to time, we may use your personal data to communicate with you for different purposes, based on different lawful bases:
    1. We use your personal data (for example, your email address) to send you important, non-promotional messages that are essential for our relationship with you, including responding to your inquiries, reaching out to you about your transactions, and sending important notices, such as communications about purchases and changes to our terms, conditions, and policies. This processing is necessary for the performance of a contract with you.
    2. We may use your personal data (for example, your email address) to market our products and services, provide other relevant information, or request information or feedback through surveys. We rely on your consent for marketing activities. You have the right to object to the processing of your personal data for marketing purposes at any time. You can opt out of receiving marketing communications from us by contacting us as detailed in "5. How You Manage Your Personal Data." We will process your request promptly.
  • Personal Data Used for Personalization. If you choose to personalize your services or communications where such options are available, VITURE will use information that we collect so that we can offer you those personalized services or communications. You can learn more about how relevant services use information to personalize your experience by reviewing the privacy information presented when you first use a service that asks to use your personal data.
  • Comply with Law. For complying with applicable laws or adhering to lawful government requests. VITURE will not employ algorithms or profiling research methods to make any decisions that could significantly impact you without providing an opportunity for human review. Should any purpose require users to exercise their rights to restrict the processing of data under California law, VITURE will not use or disclose sensitive personal data for such purposes.

In accordance with relevant laws and regulations, we may share, transfer, or publicly disclose your personal data when we have a valid legal basis to do so. The legal bases we rely on are as follows:

  • Processing your personal data to fulfill the contract when responding to a transaction or service request.
  • Processing based on the legitimate interests of VITURE or a third party when we use your personal data to contact you, conduct marketing or market surveys, improve our products and services, execute and improve our loss prevention and anti-fraud programs, and other purposes. Legitimate interests include enabling us to more effectively manage and operate our business and provide our products and services; protecting the security of our businesses, systems, products, services, and customers; internal management; complying with internal policies and processes; and other legitimate interests described in this Policy. You can opt out of receiving marketing communications from us by contacting us as detailed in "5. How You Manage Your Personal Data."
  • Processing your personal data as necessary to comply with and fulfill legal obligations.

 

2. Cookies & Similar Technologies

To ensure our website works correctly, we may at times place a small piece of data known as a cookie on your computer or mobile device. A cookie is a text file stored by a web server on a computer or mobile device. The content of a cookie can be retrieved or read only by the server that creates the cookie. The text in a cookie often consists of identifiers, site names, and some numbers and characters. Cookies are unique to the browsers or mobile applications you use and enable websites to store data such as your preferences or items in your shopping cart.

Like many other websites or Internet service providers, VITURE uses cookies to improve user experience. Session cookies are deleted after each visit, while persistent cookies remain in place across multiple visits. Cookies allow websites to remember your settings such as language and font size on your computer or mobile device, or other browser preferences. This means that a user does not need to reset preferences for every visit. On the contrary, if cookies are not used, websites will treat you as a new visitor every time you load a web page. For example, if you are redirected to a different web page from a website you are already logged in to and then return to the original website, it will not recognize you and you must log in again.

VITURE will not use cookies for any purposes not stated in this Policy. You can manage or delete cookies based on your own preferences. You can clear all the cookies stored on your computer, and most web browsers provide the option of blocking cookies. However, by doing so, you have to change the user settings every time you visit our website.

In addition to cookies, we may also use other similar technologies on our websites such as web beacons and pixel tags. For example, when you receive an email from VITURE, it may contain a click-through URL that links to a VITURE web page. If you click the link, VITURE will track your visit to help us learn about your preferences for products and services and improve our customer service. A web beacon is a invisible graphic image embedded in a website or in an email. We use pixel tags in emails to find out whether an email has been opened. You can unsubscribe from the VITURE mailing list at any time if you do not want to be tracked in this manner.

By using our website, you consent to the use of cookies, web beacons, and pixel tags as described above. Please refer to our Cookie Policy for more details.

 

3. How We Disclose Personal Data

VITURE shares your personal data with other partners, as described in this Policy, when services are provided by partners authorized by VITURE. This includes:

  • When you make an online purchase from VITURE, we must share your personal data with the logistics provider to arrange shipment or a partner to provide the relevant services.
  • As a global company, we may share personal data with VITURE affiliates and subsidiaries to provide certain functions, such as technical support and customer services.
  • To comply with applicable laws or respond to valid legal procedures, VITURE may also disclose your personal data to law enforcement or other government agencies.
  • If VITURE is involved in a restructuring, merger and acquisition, or a bankruptcy or liquidation lawsuit in a given jurisdiction, your personal data may be disclosed in connection with the transaction.

For California Residents: The California Consumer Privacy Act ("CCPA") defines a "sale" as the disclosure of personal data for monetary or other valuable consideration. VITURE does not sell and has not, within the last 12 months, sold personal data (including sensitive personal data). Furthermore, we have no actual knowledge that we sell or share (for purposes of cross-context behavioral advertising) personal data, including sensitive personal data, of minors under 16 years of age.

 

4. How We Protect and Retain Your Personal Data

The security of your personal data is important to us. We use appropriate physical, management, and technical measures to protect your personal data from unauthorized access, disclosure, use, modification, damage, or loss. For example, we use cryptographic technologies for data confidentiality, protection mechanisms to prevent attacks, and access control mechanisms to permit only authorized access to your personal data. We also provide training on security and privacy protection for employees to raise their awareness of personal data protection. VITURE is committed to protecting your personal data; however, please note that no security measure is perfect.

We will retain your personal data for no longer than is necessary for the purposes stated in this Policy, unless otherwise extending the retention period is required or permitted by law. The data storage period may vary with scenario, product, and service. The standards VITURE uses to determine the retention period are as follows: the time required to retain personal data to fulfill business purposes, including providing products and services; maintaining corresponding transaction and business records; controlling and improving the performance and quality of products and services; ensuring the security of systems, products, and services; handling possible user queries or complaints and locating problems; whether the user agrees to a longer retention period; and whether the laws, contracts, and other equivalencies have special requirements for data retention.

 

5. How You Manage Your Personal Data

It is your responsibility to ensure that all personal data submitted to VITURE is correct. VITURE is dedicated to maintaining the accuracy and completeness of personal data and keeping the data up-to-date.

To the extent required by applicable law, you may (i) have the right to access certain personal data we maintain about you, (ii) request that we update or correct inaccuracies in that data, (iii) object or restrict our use of your personal data, and (iv) ask us to delete your personal data from our database. To exercise these rights, please contact us at happycustomer@viture.us to give your feedback online. Your written request may be required for security. We may verify your personal identity if required by local laws. We may decline the request if we have reasonable grounds to believe that the request is fraudulent, not feasible, or may jeopardize the privacy of others.

If allowed by applicable laws, you have the right to withdraw your consent at any time when VITURE processes your personal data based on your consent. However, withdrawal does not affect the legitimacy and effectiveness of how we process your personal data based on your consent before the withdrawal is made, nor does it affect any data processing based on another justification other than your consent.

If you think that the way we process your personal data does not comply with applicable data protection laws, you can contact the relevant competent data protection authority. You can obtain the information for contacting EU data protection authorities at http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

 

6. How We Process Children's Personal Data

Our websites, products, and services are primarily intended for adults. We do not operate an account system to require a child to register or submit personal data to us. If a child's personal data is collected with prior parental consent, we will only use or disclose the data as permitted by law, with the explicit consent of the child's parents or guardians, or when necessary for the protection of the child. If we accidentally collect a child's personal data without verified prior consent from the child's parents or guardians, we will attempt to delete the data as soon as possible.

 

7. Third-Party Providers and Their Services

To ensure a positive user experience, you may receive content or web links from third parties other than VITURE and its partners ("third parties"). VITURE does not have the right to control such third parties, but you can choose whether to use the links, view the content, and access the products or services provided by third parties.

VITURE cannot control the privacy practices and data protection policies of third parties that are not subject to this Policy. When you submit personal data to such a third party, please read and refer to the privacy protection policy of the third party.

 

8. International Transfers of Your Personal Data

As a global company, your personal data collected by VITURE may be processed or accessed in the country or region where you use our products and services or in other countries or regions where VITURE or its affiliates, subsidiaries, service providers, or business partners have a presence. Such countries may be outside of the EU, such as China. These jurisdictions may have different data protection laws. In such circumstances, VITURE will take measures to ensure that data is processed as required by this Policy and applicable laws. This includes, when transferring the data subject's personal data from the EU to a country or region that has not yet been acknowledged by the EU Commission as having an adequate level of data protection, using legal mechanisms such as signing standard contractual clauses approved by the EU Commission, obtaining consent to the cross-border transfer of a data subject in the EU, or implementing security measures like anonymizing personal data before cross-border data transfer.

The following outlines the specific scenarios in which your personal data is transferred outside the EU:

  • Your device information (including device serial number and IP address) is transferred to our affiliated entities in China. This transfer is necessary for purposes of facilitating firmware upgrades.
  • Our affiliated entities in China have access to aggregated and anonymized statistical data (for example, total user numbers). This data does not identify any individual and is used for internal business analysis and strategic planning.
  • Our affiliated entities in China will process your order information (including your name, shipping address, and contact details) to handle your transaction requirements and arrange for the delivery of your purchased products.

 

9. Updates to This Policy

VITURE reserves the right to update or change this Policy at any time. We will release the latest Privacy Policy on this page for any changes. If major changes are made to the Privacy Policy, we may notify you through different channels, for example, posting a notice on our website or sending you a direct notification.

 

10. How to Contact Us

If you have any privacy complaints or issues and want to contact VITURE, please contact us at happycustomer@viture.us.